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Google becoming more social?

Google becoming more and more social.For last two years  Google showing the tweets as search results but now its becoming more social bound too some extend.From Last year onwards we are seeing Google showing the “social circle” on SERP if we logged into the Google account,though its just a beta version.

On social search Google displays contents,videos,images from your social circle.Suppose you are looking for good Chinese restaurants on Google,and one of your Facebook/twitter friend liked/tweets about any Chinese restaurants then Google will share that FB likes/Tweets on result page.

Now the question rise why Google becoming social?The simple thing is user like to get recommendation from his friend instead of robotic results, that is much more proven and reliable to go with . Today’s world social engagement is a major part on the web,finding a job to finding restaurants ..people likes the social engagements.Google, already integrated with all the major social networking databases(Twitter,Facebook etc) to show the social effects on search results.Even after Google panda update for any long term question Google is showing the Forum discussion threads on relevant topics,which is another big spot for social engagement(though few search result threads are too much back dated,which is horrible part of panda update).Google Reader all ready working as social channel.Take a look how Google social search works:

Google social search results will be much more popular  in future for near future and people love to take on full version of  social search.

Online Marketing Strategy?You should incorporate Social Media Marketing!

“Social Media Marketing” the word is getting huge attention on a recent time.From middle of 2008 we  started to talk about social media Branding, that’s becoming a huge part of discussion on end of 2010 and this year still going on!Now the questions arise why all the marketers are concerned about social media marketing and branding?The simple answer is “more business“.

Search Engines are still are the winner rather than any other online marketing channel but we can assume every marketer have to think beyond the search engines and need to hook their strategy on social media branding and marketing plans.If we see the research graph  from http://www.emarketer.com , we can see on 2008  those companies having head count 100 employees, involved in social media marketing is just 42% but 58% on 2009, 73% on 2010, 80% on 2011, and 88% on 2012.

And another interesting survey published on http://www.emarketer.com, the estimated budget for 2011 online marketing budget:take a look:

According to the survey, every online marketers are channelized to the social media marketing besides search engines and it will be No. third online marketing channel by this year.Now I am turning point to the DELL computers, how they are doing their business through online…its almost in 2009 Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue and now its growing on..Now come to the point that our social media budget, though survey states that it will approx 38.3%, but my personal opinion this year it will be at least 25% of total online marketing budgets!Here on  Mashable , great story about social media ROI metrics .

Social Media is becoming more popular when Bing and Google confirms that they are counting social media networks links and their influences and among Bing 1000 ranking factors and Google 200 signals and every single signals having 50 variations(approx 10000), social networks  are one of them.

The online marketing strategies has to re define and emphasize on social media marketing for big companies like Dell to small companies like Sweet Life Sauce company has to move with social media active presence and another interesting facts are Social media marketing cost, which is much much less than so called costly Search Engine Marketing and amazingly it can bearable to small companies to Big!

Bing shows your Facebook friend’s recommendation.

Search engine are getting much more social recent days.Now you can find much more social results on Bing search results.Recently Bing has introduced on feature where a user can see the Facebook “like” for his search query from his Facebook friends.That signifies that a user can view his social recommendation for his search.Bing Says “Over the last several weeks, we introduced the new “Liked” results feature that uses the basis of your query to surmise your intent and surface relevant stories or websites that your friends on Facebook have liked with a nice answer, called out somewhere on the page. For instance, if I search for “Bistro Cuisine, Seattle” and my friend has liked “Stumbling Goat Restaurant in Seattle” it will show as a liked result based on the fact that my friend has pressed the “Like” button on this business listing on Citysearch.
Starting today, if your search results include a specific link that has also been “liked” by someone in your Facebook network the link will be highlighted as “Liked” within Bing. This gets especially interesting for a query like “Xbox” where my friend “Liked” the “Kinect” site and while our algorithms didn’t feel it was relevant enough to make it the ‘answer’ we reference above, we are still able to indicate that my friend liked that link that happened to show up within the results.

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