“Business through search engine” its traditional way to make your business footprints online..On digital marketing arena..search engine is proven marketing method for years and for small business man to big business tycoons..it plays primary key role for a cost cutting marketing budget.Search engine optimization is one of simplest and most affordable marketing method if you adopt and channelize it on proper marketing funnel.
Search engine optimization mainly increase your search engine visibility for most valuable business keywords to get targeted audience across the search engines.Few basics of Search engine optimization are:
- Make a browser compatible and user friendly website,try to follow industry leading websites from your business,see how they are maintaining and designing their web presence, get an idea and implement your innovative design.
- Do some keyword research , to hook visitor experience optimization, right keyword is one of the major portion to get the business from the search engines…lots of valuable keyword analysis tools are available though I will suggest go for Google keyword analysis tool(for USA market).
- Fix the on page tags like Title tag,Meta description and meta keywords and fix the image alt tags with description and site maps..
- Finalize the search terms and study few of your major competitors, take a look, how they are ruling the search market,follow up there linking structure , make a link acquisition plan by maintaining the Google guidelines…
- Update your website with valuable articles or fresh contents at least twice in a week..if you can create a solid content base then it will automatically create link bait..
- While you create inner pages, make those URL search engine friendly and keyword rich(subject relevance) for better ranking.
- Install the Google analytic to track your website statistics,set up Google webmaster account.
- Submit your website for Google place search and local search
Those are basic steps to start search engine optimization and the most important part is it can be learned and doable by yourself.If you are educated enough in optimization techniques then search engine can get you a decent amount of business from online.Keep in mind proper search engine optimization can be affordable to any one….For more guidelines on search engine optimization log in:http://www.google.com/webmasters/