“Social Media Marketing” the word is getting huge attention on a recent time.From middle of 2008 we started to talk about social media Branding, that’s becoming a huge part of discussion on end of 2010 and this year still going on!Now the questions arise why all the marketers are concerned about social media marketing and branding?The simple answer is “more business“.
Search Engines are still are the winner rather than any other online marketing channel but we can assume every marketer have to think beyond the search engines and need to hook their strategy on social media branding and marketing plans.If we see the research graph from http://www.emarketer.com , we can see on 2008 those companies having head count 100 employees, involved in social media marketing is just 42% but 58% on 2009, 73% on 2010, 80% on 2011, and 88% on 2012.
And another interesting survey published on http://www.emarketer.com, the estimated budget for 2011 online marketing budget:take a look:
According to the survey, every online marketers are channelized to the social media marketing besides search engines and it will be No. third online marketing channel by this year.Now I am turning point to the DELL computers, how they are doing their business through online…its almost in 2009 Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue and now its growing on..Now come to the point that our social media budget, though survey states that it will approx 38.3%, but my personal opinion this year it will be at least 25% of total online marketing budgets!Here on Mashable , great story about social media ROI metrics .
Social Media is becoming more popular when Bing and Google confirms that they are counting social media networks links and their influences and among Bing 1000 ranking factors and Google 200 signals and every single signals having 50 variations(approx 10000), social networks are one of them.
The online marketing strategies has to re define and emphasize on social media marketing for big companies like Dell to small companies like Sweet Life Sauce company has to move with social media active presence and another interesting facts are Social media marketing cost, which is much much less than so called costly Search Engine Marketing and amazingly it can bearable to small companies to Big!