Facebook “like” vs Google “PageRank” in terms of Internet Marketing

In world of internet marketing there is big question that which one will be bigger for online marketing Facebook “like” or so called traditional Google PageRank?Now a days Facebook “like” is becoming a huge part of discussion weather its a new parameter for measuring a web page value rather than the Google PageRank.

What is Facebook “Like”?The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website-Says Facebook Developers.

PageRank, a technology that determined the “importance” of a webpage by looking at what other pages link to it, as well as other data. Today we use more than 200 signals, including PageRank, to order websites, and we update these algorithms on a weekly basis. For example, we offer personalized search results based on your web history and location.by Google . Where PageRank  plays authentication role for measuring a web page quality.But now a days scenario is little different, where people love to read those pages or those articles or topics where most people voted or recommended by the other reader.The common reason is most users dont know what is Google PageRank but they know the Facebook like button, where they can participate to gudge the quality of webpage or contents so their is opportunity to show their opinion in front of world and visualize others experience .I think which is great feature to analyze or judge in a more practical way…which is working like practical review.

In terms Google PageRank algorithm there is obstruction its fixed by the Google, where you cant express your view on that.Yes too some extent Google PageRank  algorithm supports on page views, time spending, comments,unique visitors such parameters, but all the criteria is fixed by the Google,important thing is most of the people are not aware about the PageRank.

SEO facts:In terms Google optimization PageRank is still is a winner,though Google is counting social networks signals.But for Bing and Yahoo you should aware about the fact they are counting Facebook “like” page links for their SERP algorithm.You can find some interesting points on that topic on webpronews.

And web page looks and content is vital keyrole to maximum “likes”.

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2 responses to “Facebook “like” vs Google “PageRank” in terms of Internet Marketing

  1. Thanks Anirban. I think, you article is latest, I read many articles say facebook and twitter links are not value for google page rank due to no follow links, but it is counting another way on Page rank , isn’t it?

    • Twitter and Facebook or other social network links are no-follow links but still all the major search engines counting that as a social signals and giving them good value..so we should focus on social networks…another good point you made that PageRank depends on social signals or not..but not sure about that because I dint see huge PageRank improvement for lots of pages which has more than
      2k likes, more than 200re-tweets..so still we dont have such prof that Google is counting social signal s a parameter for PageRank besides SERP or not!

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