Google comes with new dimension of local search module named “place search”.With this new search module local business man will more benefited, those who are looking for local business from Google and Local search.
Google will add another button on the left panel along with other buttons named “Places” but the interesting part is while Google think that a user looking for a local results or local information Google automatically turn on the Local place search,that will display with different local business, website and relevant information along with “red pin mark”(like Google maps), along with that you can read the reviews on different websites like yelp.com,tripadvisor.com,citysearch.com.Google will provide such websites or places those have good reviews and those who are so important according to your search query.
Google dynamically connecting hundreds of millions of websites with more than 50 million real-world locations.
“We’ve made results like this possible by developing technology to better understand places,” explains Product Manager Jackie Bavaro. “With Place Search, we’re dynamically connecting hundreds of millions of websites with more than 50 million real-world locations. We automatically identify when sites are talking about physical places and cluster links even when they don’t provide addresses and use different names (‘stubb’s bbq’ is the same as ‘stubbs bar-b-que’).”
“One of the great things about our approach is that it makes it easier to find a comprehensive view of each place,” adds Bavaro. “In our new layout you’ll find many more relevant links on a single results page—often 30 or 40. Instead of doing eight or 10 searches, often you’ll get to the sites you’re looking for with just one search. In our testing Place Search saves people an average of two seconds on searches for local information.”
With this new search result technology user will get geographical location basis help,while you are using the mobile devices to looking for new local information it will save the user finding there appropriate query and serve that with accuracy.
Though this search result is not available for now, but you can take a look at the Google stand point with this new feature by clicking this special link .