To get a better search engine result in respect to particular keyword-is really a tough and competitive job for these recent days. But for better optimization technique which you may apply to your newly launched website for making your business globally.
For better search engine result there is some old technique may be used by some SEO
Firms like Link Building .As per my experience link building technique is proper way to make your website optimized.
Some of guys will getting his/her eyes red after reading this line about link building. But seriously my dear friend it’s not a enough deal for Google algorithm to make a better search engine result as well as page rank. Why I am saying that? Because most of the link firm are giving less valuable, poor links which is not even stable for at least one month!
Now you guys tell me is still effective for the optimization or page rank? But yes if you can collect a permanent link from a real popular site then it must be gain. But most of the high quality sites (specially based on Google page rank and Alexa) does not exchange any links. So its better if you avoid buying some crap links from some SEO firms.
Try to stick your links on permanent basis with not exchanging links. So, put your link in proper category and cached page as many as you can serve. Do it with your own effort.
Within one month you will get a positive result according to my experience. Hope you understand what I am trying to mean! Wish you best of luck for a better promotion to website.