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Google say’s “Currently in limited pilot, Multi-Channel Funnels in Google Analytics will show which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.

• See which channels initiate, assist, and complete conversions.
• Perform your own attribution analysis based on complete conversion path data.
• Get out-of-the-box reporting, no complex configuration required.

“

Here is the details on Video:

How multi channel funnels works:

I would love see the new features and how its works for all the marketing platforms…hope it will give us  much better conversion idea and a time saver.I signed, do you?Then here is the sign up link:https://services.google.com/fb/forms/AnalyticsFunnelSignup/

Published By Anirban Das,Zebra Techies,Calcutta,India

]]> http://anirbann.wordpress.com/2011/04/21/google-introduces-multi-channel-funnels-in-google-analytics/feed/ 0 anirbann http://anirbann.wordpress.com/2011/04/20/hubpages-says-google-why-youtube-got-boost-hubpages-demoted-by-panda/ http://anirbann.wordpress.com/2011/04/20/hubpages-says-google-why-youtube-got-boost-hubpages-demoted-by-panda/#comments Wed, 20 Apr 2011 12:48:14 +0000 Anirban Das http://anirbann.wordpress.com/?p=1136 ]]> Google’s panda is giving rocking performance to  devalue some  quality website’s as we are seeing  for last one month.After Global panda up-gradation of Google ,makes the scenario worse for some websites and this  time HubPages CEO Paul Edmondson Google webmaster central thread wrote how Youtube got boost by the update they got impacted by Global Panda.Here is the details he wrote:

“What are the best practices for open publishing platforms due to the recent Panda update? In particular, where high quality content on a domain has been negatively impacted on average as much as any other content?  Is it a question of content moderation, site architecture, both or something else?

Feedback from Google on open publishing platforms best practices is greatly appreciated. “

And Google Panda feedback thread showing http://www.google.com/support/forum/p/Webmasters/thread?tid=76830633df82fd8e&hl=en&fid=76830633df82fd8e0004a13706582913 – showing 1849  post reply and its growing day by day,certainly which indicates,Google need to fix the Panda algo to some extend…

Few major sites like Digital Trends, lost the serp and they are demoted by there own content on organic search by there own content syndication partner which proves Google’s panda algo is not identifying the original content creator:

where all the content syndication partner(where they are maintaining Google’s guidelines for content syndication partner’s) are showing but its hard to find the Digital Trends original link on Page 1.Day by day we will find more more quality website which might be effected by the Panda upgrade.

When a consultant/agency sign up a SEO client,if they are well revised with  reports based on the client status,then definitely it will be a bad impression.Because according to human psychology,every one having different opinion to see their website’s improvement or scoring factor’s.So basically we have to deal with classification of reports which suits the mold.Basically we  use three types SEO report format’s based on the client status,

• Reports for non-tech savvy person/individual
• Reports for a IT manager of company
• Reports to the top most person of a company CEO,COO, Director or President.

So for non tech savvy client, we basically use simple reporting format which mainly focused overall rank improvements,traffic,the on page main changes,back links reports and a weekly phone call or chatting, to ask him if any problem to understanding the reports.

For IT Manager, most reporting should be illustrative,elaborated and with proper technical analysis.Basically it contains every single on page changes we made during the week with explanation why we did that,if we need to change any landing page color,text or any navigation or 301 issues-make a keynote for that,details analytic report(mainly Google) for a week, including bounce rate,traffic,source of traffic,geographical traffic analysis,which back links has been generated along with OSE reports which contains the PR,traffic estimates,trust authority,mozTrust of linking pages,variation of links and link correlation/dilute ratio.So that way he get the in details report of one week progress and one phone call meeting along with rank sheet.

For higher official’s like CEO,COO ,Director or President of company,generally they are extremely busy with their schedule,some time we didnt catch up that level/C-Level client with a month,so according to their status, they use to very short or jist of the report’s or updates at the end of the week.Where we only generate an automated rank sheet for the major search engines and estimated traffic improvements and the conversion rate and short phone message,highlight the key points for that specific week.

So that way if you maintain your SEO reports, then it will help you to make happy your clients by reporting format’s besides making links and getting top SERP,as I do believe so from my personal experience.

Published By Anirban Das,Zebra Techies,Calcutta,India

So while we are publishing articles on our website,Google bot see’s the date and on real time search results,it shows up, but after that it’s counted a organic search result, it will be demoted  if your contents are not good rather other publisher’s.To avoid that effect few  websites came up with a policy and they wont show the original article publication date to Google bot by using javascript, and after panda up-gradation  of those site got hit as posted by one of those webmaster on  WebmasterWorld .But is this a true fact,that Google will out rank your article if you hide the publication date after pandate(panda+update)?But in my opinion I don’t think its a ranking signal.Because what I use to see in my experience, when a article comes up with real time search to provide searcher most recent information,it will out rank you if your content is not liked by user’s for long time and it lose the ranking slowly,that place will be filled by authority domain article’s which is too near to your article content’s or searcher’s query.And personally I saw several thread’s while searching latest technical issue’s, which came from 2003 to 2004 discussion and out ranking the most recent discussion’s which might be came from less authoritative domain,which embarrassed, depressed me after Google’s panda update.So if you hide or publish the article’s it’s not a ranking signal at all…(I guess)if user’s are satisfied with that article and that page is  favorite for ever(page from a root authority domain) then your content will come up at first even after two year’s.Eventually its the best way to get serp for your article’s provide original/current article dates  which will be suitable for real time search, helps to grow a page and eventually a domain.

So,if you  publish the original date’s you are helping the visitor’s and which is credibility for your website,eventually you are reducing the spam which positive sign,so not only for gaining rank,to make web spam free its better we use original dates on our content, eventually in future you can gain search engine blessings as well..

According to the First Panda update on Google USA,Ehow gained a huge according to Searchmetrics it was 13.6% gain:

According to Soclarity.net data sheet they gained 19.7%, which make early debate on every webmaster’s forum, where we saw lots of webmaster’s were complaining Ehow is doing much much better than their original contents, few we saw on Google’s webmaster’s thread:http://www.google.com/support/forum/p/Webmasters/thread?tid=76830633df82fd8e&hl=en&start=160 so, its matter of fact Google got criticized over and over for Ehow performance butt after Google global panda update,Ehow got affected this time:From Searchmetrics data sheet they lost almost 50% visibility:

and according to SISTRIX data sheet where change is almost 84%

First 10 Loser’s are

So its matter of  fact that this time Ehow got effected and its content are going down on Google search visibility.Another big impact over Ciao.co.uk  got hit this time, which came from Microsoft,and one of  major Europe market player .I think Panda is not completed yet, and it will effect more and more time until its get settled, till we need to wait and watch the Google’s Panda movement…

A News published by Anirban Das,Zebra Techies,Calcutta,India

“We’ve performed an analysis with millions of different keywords in short -and longtail of the impact of this update. We analyzed the top 100 domains with the greatest gains and losses in our Organic Performance Index (OPI) from the previous week. The OPI is calculated according to a keyword’s search volume, position and the statistical value of traffic distribution.

The data was collated between the 5th & 12th of April 2011 and we can definitely confirm that the update has hit the UK – in a big way.“

The  100 losers in percentage:

The Top 20 Winners

The interesting fact is this Ehow.co.uk and Ehow.com has lost more than 50% according to Searchmetrics and I think which is positive result for Google’s Panda.

And finally Google team responded to the webmasters and where they confirmed that penalties aren’t counting manually its  of algorithimic, no manual penalties. and Google employee pierre far confirmed that on WebmasterWorld thread and here is the Google WMT replies:

“Dear site owner or webmaster of <site>,

Google Search Quality Team “

A news published by -Anirban Das,Zebra Techies,Affordable Online Marketing Agency,Calcutta/Kolkata,India.

Google is trying to demonstrate that Google Global Panda update will give users more quality search results but its matter of fact that Google to some extent lost some valuable search results by addition of some poor ranking signals and few bad,non informative,thin sites got a boost and expected soon Google’s panda update will settle down deserving valuable website will get back their position, which is affecting continuously false positively since the Panda is running.Its reported that Google  incorporating user feed back  scores for ranking signals and which can derived by the user on Google chrome extension or directly from search results.This brings another spot point, another feed back manipulation spam will coming to the next time, and this signal can drive crazy for serp.

Another Big news coming that Bing is covering 30% powered share search,March,2011, according to Hitwise:Hiwise reported

Bing.com share of searches increases 6 percent;

Google monthly share of searches at 64 percent

If Bing takes on that way then Google will loose more search market, due to poor results and using few poor quality results on serp besides some good results and the results is proven through the search market:Another great prediction has been published on Mashable that if Bing improves that way then on 2012, Bing could dominate Google:

By that way searcher will get more option to find out their queries and it will be great if Bing speed up their serp,crawling rate etc.

A news Published  by Anirban Das,Zebra Techies,Affordable Online Marketing Agency,Calcutta,India

Lets take a look  how their clients big brands got higher ranking after panda update according to Collin Cornwell is vice president of natural search at iCrossing.:

Where Page 1 ranks improved 18% and Page 1 placement improves 6.3%.

For Big time Banker:

Page 1 ranking has been improved near about 45%.

Big brands getting much more SERP establishment rather  smaller one, but one thing we know, few established website which may not be a such big brands, but they are well established for years on Google, playing a major key role to delivering high definition and valued contents for years, they got replaced by few thin web pages and few such brands got dominated….Its mater of  fact that big brands getting  improvements and got enriched via panda update,but the question is  always a big brand give you the right information or direction what a searcher looking for?I think,that’s not correct because several time a small and productive website provides much more better results rather branded website, thats the case where Google panda update need to be corrected and to get the searcher a right and satisfied search results,by minimizing the brand preference and providing the solid information.

First you have to understand who is your main competitors,why they are and how they are competing the marketing, the basic question is you have to find out before making a game plan for your search marketing plan.Now we have to set how can we measure up all those queries and how can we identify and read  their search engine marketing policies.

Here are few steps which I use to  while I get into the game plans for my clients search engine marketing strategies:

• Find out some of your industry relevant  business keywords  which having great competition range on Google keyword research tool , I use to .9+ competing key phrases and make a list of those key phrases.
• Then go with Google,Yahoo and Bing with those major key phrases and and try to find which one having top spots, which websites are coming so frequently on various relevant competitive keywords  make keynote for those websites.
• After finalizing the competing  website, study them properly.
• Website Design:Take a close look with the designs,color,back ground,layout,navigation and button placements.
• Take a look what products/services they are showcasing
• Study their content strategy,how relevant they are publishing  and products or services they are talking about so frequently,take a look if they are maintaining any blogs or not and the authors biography.
• Go with landing pages, see if they are placing any observable points or not.
• Take keynote of their web video’s,images what they are updating with there website.
• Come to the source code(ctrl+u) and take look, they meta tags like:title tag,description,meta keywords, image alt tags,h1,h2,h3 tags, and make a note title tag and description,h1,h2,h3 tags for which main key phrases they are targeting for each and every landing pages.
• You can use semrush,spyfu tools to identify your competitors,I like seomoz metrics for that.
• After all one of the major part is back liks, which helped them to became market player.
• Take a close look at there link metrics, what type of links they are making, which one playing the crucial role(like if you track my clients back link score,you can find links from dmoz,USATODAY,microsoft research paper or yahoo directory listing,business.com listing),so you have to justify  which back links are valuable , if possible get some idea what kind of linking strategy you have to follow and you can implement your linking structure besides that,what your competitors are missing.I use OSE to determine the back links, you can use magistic seo,Yahoo site explorer to determine the back links.

Those are the basic points while you are making  a blue print for your organic search engine marketing strategy,besides that your innovative idea could be your “+” point.